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You can build great homepages and normal info pages, but you can also build amazing category and product pages. and each category page (or any page) can be curated and be totally different to another category page, this is HUGE since the recent Google update in August 2023, which started to reward more unique pages on e-commerce sites. Not only that, all the content stays on brand, so no one can mess with things - which is always the problem with fashion brands as we know. We can now have more confidence that our content can be added to sites, as it will look the part, be on brand etc. So we can start to target more new shopify clients as well as offer this to existing clients. Over the past 4 years we've worked with several fashion brands that have come on because of our SEO, but then hated the way we added content - this fixes this completely. best product i've seen in a while. it's called nyla